It is worthwhile for the seller - because through the broker (who works correctly - on this later) he (the seller) will be able to maximize the price he can get from a buyer.
It is worthwhile for the buyer - because through a real estate agent, He (the buyer) will be able to be exposed to as many worthy assets that fit his requirements and budget.
And what is considered a proper action by a real estate agent?
beginning, Decide which of the parties to the transaction (seller or buyer) he represents .
This is the accepted method in the United States, A number 1 In the world of real estate real estate - do not represent the 2 The parties to the same transaction due to the conflict of interest between them - I call this the "method of individual representation",
And secondly - the basic condition for the broker to be exposed to as many buyers as possible (when he represents a seller) and to be exposed to as many assets as possible (when he represents a buyer), Is if he cooperates with all his colleagues, And as soon as he receives the brokerage deal.