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Upgrading the image of realtors in Israel - first post in the series

Posted by Yair Sharon on 25/01/2021
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It is no secret that the image of the real estate broker in Israel among consumers (sellers and / or buyers of residential properties) is not one of the highest, To say the least.
The reasons for this are varied, But in the series of posts that this is the first of them, I would like to emphasize how it is possible to upgrade the image of the real estate broker in Israel.
So there is the personal level and there is the public level.
And what does that mean?
On a personal level - it is desirable that the realtor becomes an authority in the field of real estate in general, And in his area of ​​specialization (the area of ​​residence in which he focuses and specializes) in particular.
At the public level - because there is almost no regulation in the country in the field of real estate brokerage, It is recommended that the broker belong to an association of realtors (and even be active in it) whose main goal and vision is to improve the image of realtors in Israel (such as the "Association of Realtors - Derech Eretz").

Later in the series we will go into details.

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