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Q: Is the Isra-Asset franchisee able to penetrate the competitive market, although Isra-Asset is a new network, a new brand in progress?

A: Definitely yes. And that's because -:

1. Demand and supply – due to the constant increase of the population in Israel, there is definitely a demand for a new, nationwide brokerage network in real estate.. Today the exclusive brokerage domain is controlled by networks!

2. Market demand – The Israeli market is eager for a "reliable" player in real estate brokerage, and here is our true advantage and differentiation!

"Isra-Asset method" guarantees its customers satisfaction, complete transparency and and contractual commitment to fulfill the promises.

"Isra-Asset method" implements the principles of the US practice, world's No. 1 in real estate brokerage.

3. The size counts – the larger the franchise area is and in a better location, so the chances to brand itself are higher – we in Isra-Asset give you the largest franchise areas from all the other networks, in Prime Locations.

4. The exclusivity – the condition for penetrating the market is to receive an absolute exclusivity – in- Isra-Asset you get a clear/contractual/absolute exclusivity.

5. "Cost-benefit" of the franchizee and agents – economic feasibility the network members, one of the best "cost-benefit" in the industry.

6. Professional "umbrella" – All new franchisees and new real estate agents, no matter what network they represent, need professional support that guarantees long-lasting achievements – only our professional accompaniment is on the ground (one on one), and is intensive during all the franchise period.

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Q: What is the "Isra-Asset method"?

A: A complete range of practices, hereunder their main principles:

  • The principle of individual representation of the seller or of the buyer – as customary in the US.
  • Unique method of rewarding the real estate agents, the driving force of a brokerage office.
  • Contacts Center.
  • Cooperation with colleagues, as part of the individual representation principle.
  • Method 5 The steps (for the benefit of a different/upgraded service experience).
  • "Clarify the needs and coordinate expectations" - for the benefit of an upgraded service for a potential buyer.
  • Preparing the property for a buyer visit.
  • Competition between buyers in an exclusive deal.
  • Branding method, self-marketing and advertising of the real estate agent.
  • Working procedures (for the purpose of realization of the method and for efficient management and operation of the franchise's office).
  • Network ethics rules (ethical code to all members of the network).
  • Initiation and personal training for the new franchisee .
  • A study Course ("Leverage for success") for real estate agents and franchisee (for the purpose of studying the real estate brokerage principles and for learning the Isra-Asset method and its implementation in the field).
  • Professional umbrella at all times for the franchisee and the real estate agents, Including professional answering service 24/7, Professional escort of an agent in the field, ongoing professional support of the concessionaire as a business owner in the field of real estate/as an office Manager/professional Mentor, templates for all necessary advertising and branding products, current real estate updates in Israel and abroad, trade contract templates for each type of transaction and/or a cooperation, business-Personal Coaching for every demand, enrichment workshops as needed, etc.

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